How your real-estate company can get more serious inquiries on Betonna

The number of inquiries alone does not close deals. What matters to your real-estate company is the serious inquiry, from a client who understood the property well before getting in touch. The good news is that the quality of inquiries improves a great deal with a few simple decisions about how you present listings and how you treat clients. Here is what we recommend to real-estate companies and their representatives on Betonna.

Photos: the first impression decides

Photos are the first thing a client sees, and they decide whether to keep reading or move on to another property. A property shown with enough clear photos attracts clients who know what they want, so they only ask for a viewing when they are genuinely interested.

• Shoot in daylight, open the curtains and switch on the lights in interior rooms.
• Show every room, the kitchen, the bathrooms, the facade and the entrance, not just the most flattering corners.
• Tidy the space before shooting and avoid heavy filters that distort colours and sizes.
• Add photos of important features such as parking, the garden, the roof and the generator, if there is one.
• Choose a clear cover photo that represents the property, because it is the image shown in search results.

An accurate price and complete details

An unrealistic price attracts inquiries that lead nowhere and weakens clients' trust in the rest of your listings. State the real price in the correct currency and say whether it is negotiable. If the price changes, update the listing right away; clients who saved the property to their favourites will notice. Then complete every available field: the area, the number of bedrooms and bathrooms, the floor, the age of the building, the type of title deed and the amenities. Write the description in plain language that answers the client's questions before they ask them. A client who finds everything in the listing gets in touch already serious and ready to view.

An exact location on the map

Many clients search by area using the map, comparing properties by how close they are to work, schools and services. Place the pin on the property's actual location, not on the centre of the neighbourhood or on your company's office. An accurate location brings you clients who know the area and genuinely want it, and it spares both sides pointless viewings. If the property is in a residential compound or a well-known building, mention it in the description along with the nearest clear landmark.

Fast replies and an organised team

Serious clients usually contact more than one company, and the fastest reply is often the one that wins the viewing. Check inquiries in your dashboard regularly, and invite your representatives to your company team so the work is shared and no inquiry is left unanswered. When you reply, answer the client's question directly and propose a specific viewing time instead of a generic response; a clear reply that includes the next step turns an inquiry into a viewing, and a viewing into a deal. Update a listing's status as soon as the property is sold or rented; nothing damages trust more than a listing for a property that is no longer available.

Honest listings and fast replies build a reputation that no advertising campaign can buy. Every client who finds exactly what your listing promised may come back to you, or recommend you to someone else.

Your company page and ratings

Many clients visit the company page before reaching out, so make it complete: a clear logo, a short introduction to your experience and the areas you cover, and your representatives with their photos and contact details, with phone numbers that are correct and answered during working hours. After every successful deal, encourage the client to rate their experience. If you receive a negative review, respond calmly and professionally; new clients read the way you reply as closely as the review itself.

Featured listings and plans

Subscription plans let you feature a number of properties so they appear in prominent places on the site and in search results. Feature your best listings, the ones with the strongest photos, details and pricing, rather than the hardest to sell; featuring multiplies the effect of a good listing but cannot fix a weak one. Review how your featured listings perform from time to time, and swap them for others once they are sold or rented. You can compare the plans and what each includes on the pricing page, and see how the platform works step by step on how Betonna works.

Start today by reviewing your current listings against these points, and you will notice the difference in the kind of inquiries you receive. If your company has not joined yet, or you have any questions, get in touch through our contact page.